In recent years, the fashion industry has witnessed a significant shift towards inclusivity and self-expression. At the forefront of this revolution are gender-neutral brands that are challenging traditional norms and offering clothing options that transcend the binary. These innovative companies are not just creating clothes; they're fostering a movement that celebrates individuality and promotes a more inclusive world. Let's dive into ten remarkable gender-neutral brands that are making waves in the fashion industry.
1. Wildfang: Bold, Androgynous, and Unapologetically Powerful
Wildfang has established itself as a powerhouse in the world of gender-neutral fashion. Known for its bold and androgynous styles, this brand has captured the hearts of those seeking clothing that defies traditional gender norms. Wildfang's designs are not just about looks; they're about making a statement.
Founded in 2013 by Emma McIlroy and Julia Parsley, Wildfang was born out of frustration with the lack of options in the women's section that matched their personal style. The brand's name, which means "tomboy" in German, perfectly encapsulates its essence. Wildfang offers a range of products from button-ups and blazers to graphic tees and accessories, all designed with a focus on functionality and style.
What sets Wildfang apart is its commitment to creating clothing that empowers. Their iconic "Wild Feminist" collection, featuring t-shirts, jackets, and accessories emblazoned with the powerful slogan, has become a symbol of resistance and solidarity. The brand doesn't just talk the talk; it walks the walk by regularly donating to charities supporting women's rights, LGBTQ+ causes, and racial equality.
Wildfang's designs often incorporate traditionally masculine elements into clothing cut for diverse body types. This approach allows individuals to express themselves freely, regardless of gender identity. From their "Workwear" collection, which offers suits and office-appropriate attire with a twist, to their casual wear that combines comfort with edgy designs, Wildfang consistently pushes the boundaries of fashion.
2. TomboyX: Comfort Meets Inclusivity
TomboyX started with a simple mission: to create comfortable, gender-neutral underwear for all body types. Founded by Fran Dunaway and Naomi Gonzalez in 2013, the brand has since expanded its offerings to include a wide range of apparel, all while maintaining its core values of inclusivity and comfort.
What began as a quest for the perfect button-up shirt quickly evolved into a underwear revolution when Dunaway and Gonzalez realized the glaring gap in the market for comfortable, flattering underwear that fit a variety of body types and gender expressions. TomboyX's signature boxer briefs became an instant hit, offering an alternative to traditional gendered underwear options.
The brand's success lies in its commitment to creating products that make people feel comfortable in their own skin. TomboyX offers sizes from XS to 4X, ensuring that people of all shapes and sizes can find underwear that fits well and feels great. Their products are made from soft, eco-friendly fabrics and come in a variety of colors and prints, from subtle neutrals to bold patterns.
Beyond underwear, TomboyX has expanded to offer bras, swimwear, loungewear, and activewear. All of their products are designed with the same philosophy: to provide comfortable, functional clothing options that allow individuals to express themselves authentically.
TomboyX's impact extends beyond fashion. The brand is committed to ethical manufacturing practices, working with factories that prioritize fair wages and safe working conditions. They also actively support LGBTQ+ organizations and initiatives, reinforcing their commitment to creating a more inclusive world.
3. Phluid Project: Celebrating Gender Freedom
The Phluid Project, founded by Rob Smith in 2018, is more than just a clothing brand – it's a movement. With a mission to "challenge boundaries with humanity," Phluid Project has quickly become a beacon of gender freedom in the fashion industry.
Located in New York City, Phluid Project started as the world's first gender-free store, offering a curated selection of gender-neutral clothing, accessories, and beauty products. The brand has since expanded to include its own line of gender-inclusive apparel and accessories, all designed to celebrate individuality and self-expression.
What sets Phluid Project apart is its holistic approach to inclusivity. The brand doesn't just create gender-neutral clothing; it fosters a community and provides education on gender identity and expression. Their store often hosts events, workshops, and discussions, creating a safe space for individuals to explore and express their identities.
Phluid Project's own line of clothing features a mix of basics and statement pieces, all designed to be worn by anyone, regardless of gender identity. From graphic tees with empowering messages to gender-neutral fragrances, the brand offers a wide range of products that allow individuals to express themselves authentically.
The brand's commitment to inclusivity extends to its marketing and representation. Phluid Project's campaigns feature models of diverse gender identities, body types, and ethnicities, truly embodying the idea that fashion is for everyone.
4. Collusion: Young, Bold, and Inclusive
Launched in 2018 as a sub-brand of ASOS, Collusion has quickly made a name for itself in the world of gender-neutral fashion. Targeting Gen Z consumers, Collusion offers affordable, trend-driven clothing that appeals to young people of all genders.
What makes Collusion unique is its collaborative approach to design. The brand was created in partnership with six young influencers, each bringing their own perspective on style and inclusivity. This approach ensures that Collusion's designs truly resonate with its target audience, offering clothing that young people actually want to wear.
Collusion's collections are characterized by bold colours, playful prints, and oversized silhouettes. From neon tracksuits to pastel denim, the brand isn't afraid to experiment with trends and push the boundaries of traditional fashion. At the same time, Collusion offers a range of basics and staple pieces, all designed to be mixed and matched regardless of gender.
Affordability is a key aspect of Collusion's appeal. By offering trend-driven, gender-neutral clothing at accessible price points, the brand makes inclusive fashion available to a wider audience. This commitment to affordability doesn't come at the cost of ethics, however. Collusion is part of ASOS's Eco Edit, which highlights products made using sustainable materials or production methods.
Collusion's success demonstrates the growing demand for gender-neutral options among young consumers. By offering bold, expressive clothing that isn't confined by traditional gender norms, the brand is helping to shape the future of fashion.
5. One DNA: Minimalist Luxury for All
One DNA takes a different approach to gender-neutral fashion, focusing on minimalist, luxury designs that transcend gender. Founded by Simon Black and Travis Weaver in 2014, One DNA combines simplicity with high-end fashion to create pieces that can be worn by anyone.
The brand's philosophy is rooted in the idea that clothing should be about personal style, not gender. One DNA's collections feature clean lines, neutral colors, and versatile pieces that can be styled in multiple ways. From oversized blazers to sleek jumpsuits, each piece is designed to be a canvas for individual expression.
What sets One DNA apart is its commitment to quality and sustainability. The brand uses high-end fabrics and focuses on creating timeless pieces that will last, countering the fast fashion trend. Many of their garments are produced in small batches in New York City, ensuring ethical production and reducing waste.
One DNA's approach to sizing is also innovative. Instead of using traditional gendered sizing, the brand offers a range of sizes based on body measurements, allowing individuals to find the perfect fit regardless of gender identity.
The brand's minimalist aesthetic extends to its marketing and presentation. One DNA's campaigns often feature androgynous models and simple, striking visuals that let the clothes speak for themselves. This approach reinforces the brand's message that fashion should be about personal style and comfort, not conforming to gender norms.
Big Bud Press brings a burst of colour to the world of gender-neutral fashion. Founded by Lacey Micallef in 2015, this Los Angeles-based brand has gained a cult following for its vibrant, size-inclusive, and gender-neutral clothing and accessories.
6. Big Bud Press: Vibrant, Inclusive, and Fun
What started as a small operation selling enamel pins has grown into a full-fledged fashion brand known for its bold, retro-inspired designs. Big Bud Press's signature item is the jumpsuit, offered in a rainbow of colors and designed to fit a wide range of body types. From XXS to 5XL, the brand ensures that everyone can enjoy their playful, comfortable designs.
Big Bud Press's aesthetic is unmistakable – think bold primary colors, fun prints, and retro silhouettes. Their collections include everything from t-shirts and sweatshirts to pants and accessories, all designed with the same exuberant spirit. The brand's philosophy is simple: clothes should be fun, comfortable, and for everyone.
What sets Big Bud Press apart is not just its inclusive sizing and gender-neutral designs, but also its commitment to ethical production. All of their garments are made in Los Angeles, ensuring fair wages and good working conditions. The brand also uses eco-friendly materials and processes wherever possible, demonstrating that fashion can be both fun and responsible.
Big Bud Press's success shows that there's a strong demand for clothing that's not just gender-neutral, but also joyful and expressive. By creating clothes that celebrate color and individuality, the brand offers a refreshing alternative to the often-muted palette of many gender-neutral lines.
7. Origami Customs: Tailored for Everybody
Origami Customs takes a unique approach to gender-neutral fashion by specializing in custom-made, gender-affirming garments. Founded by Rae Hill in 2006, this Montreal-based brand has become a go-to for individuals seeking underwear, lingerie, and swimwear that truly fits and affirms their identity.
What sets Origami Customs apart is its commitment to creating garments that work for every body. The brand offers a wide range of products, from binders and gaffs to lingerie and swimwear, all of which can be customized to fit the wearer's specific needs and preferences. This level of customization ensures that individuals can find garments that not only fit well but also align with their gender expression.
Origami Customs' approach goes beyond just offering a wide size range. The brand takes into account the specific needs of trans and non-binary individuals, offering options like binders with different compression levels, swimwear with binding or tucking capabilities, and underwear designed for post-operative comfort.
The brand's commitment to inclusivity extends to its production practices. Origami Customs uses eco-friendly materials and ethical manufacturing processes, ensuring that their products are not only good for the wearer but also for the planet and the people making them.
By focusing on custom-made, gender-affirming garments, Origami Customs fills a crucial gap in the market. Their success demonstrates the importance of creating clothing that not only fits diverse body types but also supports and affirms diverse gender identities.
8. GFW Clothing (Gender Free World): Designing for Body Shapes, Not Genders
GFW Clothing, also known as Gender Free World, takes a unique approach to gender-neutral fashion by focusing on body shapes rather than traditional gender categories. Founded in the UK in 2015, GFW is currently preparing for a relaunch, but their innovative approach to clothing design has already made a significant impact in the world of inclusive fashion.
GFW's philosophy is simple yet revolutionary: instead of designing clothes for men or women, they design for different body shapes. Their shirt collections, for example, are categorized based on chest to hip ratios rather than gender. This approach ensures that individuals can find clothing that fits well and feels comfortable, regardless of their gender identity.
The brand's designs are characterized by their versatility and attention to detail. GFW's shirts, for instance, often feature subtle adjustments like extra buttons to prevent gaping, or longer tails to ensure the shirt stays tucked in. These thoughtful design elements make their clothing not just inclusive, but also highly functional.
While GFW started with a focus on shirts, they have expanded their range to include other items like trousers, jackets, and accessories. All of their products are designed with the same philosophy of fitting body shapes rather than conforming to gender norms.
GFW's approach to sizing and fit is particularly innovative. By moving away from traditional gendered sizing systems, they offer a more accurate and inclusive way for individuals to find clothing that truly fits. This not only benefits non-binary and gender non-conforming individuals but also anyone who struggles to find well-fitting clothes in traditional gendered collections.
As GFW prepares for its relaunch, the fashion world eagerly anticipates what new innovations and designs they will bring to the table. Their website remains accessible, allowing interested customers to sign up for their newsletter and stay informed about their upcoming relaunch.
9. Kirrin Finch: Menswear-Inspired, But Not Just for Men
Kirrin Finch offers a fresh take on gender-neutral fashion by creating menswear-inspired clothing designed to fit a range of body types. Founded by Laura Moffat and Kelly Sanders Moffat in 2015, this Brooklyn-based brand caters to women and non-binary individuals who prefer a more masculine style but struggle to find well-fitting options in traditional menswear.
The brand's name is inspired by two iconic fictional tomboys – Georgina Kirrin from "The Famous Five" and Scout Finch from "To Kill a Mockingbird" – reflecting its mission to create clothing for individuals who don't conform to traditional gender norms.
Kirrin Finch's collections include everything from button-up shirts and suits to casual wear, all designed with a masculine aesthetic but cut to fit diverse body shapes. Their signature button-up shirts, for instance, are designed to prevent gaping at the chest while still maintaining a masculine silhouette.
What sets Kirrin Finch apart is their attention to detail and quality. The brand uses high-quality, often eco-friendly fabrics and focuses on creating timeless pieces that will last. They also prioritize ethical manufacturing, with most of their products made in New York City.
Kirrin Finch's approach to sizing is also noteworthy. Instead of using traditional gendered sizing, they offer a range of sizes based on measurements, ensuring a better fit for diverse body types. They also provide detailed size guides and fit advice, helping customers find the perfect fit.
By filling the gap between traditional menswear and womenswear, Kirrin Finch has created a niche for itself in the gender-neutral fashion market. Their success demonstrates the demand for masculine-styled clothing that fits a range of body types, challenging the idea that certain styles are exclusively for men or women.
10. FLAVNT Streetwear: Empowering the LGBTQ+ Community Through Fashion
FLAVNT Streetwear rounds out our list with its mission-driven approach to gender-neutral fashion. Founded by twin siblings Courtney and Chris Rhodes in 2014, FLAVNT (pronounced "flaunt") is more than just a clothing brand – it's a platform for empowerment and celebration of the LGBTQ+ community.
FLAVNT focuses on casual, everyday wear with a streetwear edge. Their collections include t-shirts, hoodies, hats, and accessories, all designed to be worn by anyone regardless of gender identity. What sets FLAVNT apart is the messaging behind their designs. Many of their pieces feature slogans and graphics that celebrate LGBTQ+ pride and identity, making their clothing not just a fashion statement but also a form of self-expression and advocacy.
The brand's commitment to the LGBTQ+ community goes beyond just their designs. FLAVNT regularly collaborates with LGBTQ+ artists and donates a portion of their proceeds to organizations supporting the community. They've become particularly known for their "Top Surgery Fundraiser" tees, which help raise money for individuals seeking gender-affirming top surgery.
FLAVNT's approach to sizing and fit is inclusive, offering a range of sizes to accommodate diverse body types. They also provide detailed size guides and often show their clothing on models of different body types, helping customers find the right fit.
The brand's success demonstrates the power of combining fashion with activism. By creating clothing that not only looks good but also carries a message of inclusivity and pride, FLAVNT has carved out a unique space in the gender-neutral fashion landscape.
These ten brands represent just a fraction of the exciting developments happening in the world of gender-neutral fashion. From bold and expressive designs to subtle, minimalist pieces, from everyday basics to custom-made affirming garments, these brands are proving that fashion doesn't need to be confined by traditional gender norms.
The Future of Fashion is Fluid
The success of these brands reflects a broader shift in society towards greater acceptance and celebration of diverse gender identities. By creating clothing that allows individuals to express themselves authentically, these brands are not just selling products – they're contributing to a more inclusive and accepting world.
As we look to the future, it's clear that gender-neutral fashion is more than just a trend – it's a movement that's reshaping the fashion industry. These brands are paving the way for a more inclusive approach to design, sizing, and marketing, challenging long-held assumptions about who can wear what.
The impact of this shift extends far beyond the realm of fashion. By breaking down gender barriers in clothing, these brands are helping to challenge broader societal norms and expectations. They're creating space for individuals to express their identity freely, without the constraints of traditional gender roles.
Moreover, many of these brands are leading the way in other important areas, such as sustainability, ethical production, and size inclusivity. They're demonstrating that it's possible to create fashion that's not only gender-inclusive but also environmentally responsible and accessible to a wide range of body types.
As consumers become increasingly conscious of these issues, brands that prioritize inclusivity, sustainability, and ethical practices are likely to continue gaining momentum. The success of these gender-neutral brands suggests that the future of fashion will be more diverse, more inclusive, and more responsive to the needs and values of all individuals, regardless of their gender identity.
In conclusion, these ten trailblazing gender-neutral brands are doing more than just redefining style – they're redefining the very nature of fashion itself. By embracing fluidity, celebrating diversity, and prioritizing inclusivity, they're creating a fashion landscape where everyone can find clothing that not only fits their body, but also expresses their true self. As we move forward, it's clear that the most exciting innovations in fashion will continue to come from brands that dare to challenge the status quo and imagine a world where fashion truly is for everyone.